Let's get straight to the point – the Advice Practice Alliance (APA) is different from your typical financial services licensee. We created APA to offer a refreshing alternative, inspired by our desire to overcome common industry challenges. We believe in providing a more personalised, efficient, and supportive environment. If you're dedicated to your clients and growing your business, we believe there's a better way to achieve your goals.
APA benefits at a glance
Fixed monthly
fees
Transparent monthly pricing with no percentage splits.
No lock-in
contracts
Stay because you want to, not because you're trapped.
Your clients
stay yours
Your clients are always your clients.
Efficient and simplified compliance
Practical support without punitive enforcement.
We offer benefits that actually matter
Freedom & autonomy
The exponential growth of self-licensee businesses highlights the challenges faced by small advice practices. If you are considering establishing your own Australian Financial Services Licence (AFSL), APA offers a solution that provides the autonomy of self-licensing. With our ownership programme, your business opportunities are limitless, without the significant establishment costs of self-licensing.
We provide the freedom to choose the products that best suit your clients. Our open Approved Product List (APL) allows you to recommend what's genuinely best. Select your own CRM and tech stack – we're here to support your business and empower you to run it your way.
No lock in contracts
Your clients always stay yours
Open APL (Approved Products List)
Software and CRM of your choice
Efficient and Simplified Compliance
Advice Practice Alliance prioritises helping clients while ensuring compliance. Our straightforward approach keeps things simple: we help you stay compliant without unnecessary hassle. When issues arise, we focus on education and improvement, offering practical solutions and guidance.
Support without suffocation
Need help with a complex case? Stuck on a compliance issue? We're a phone call away.
Technical support
Access to para-planning and administrative support
Financial transparency
At APA, our fixed fee structure ensures you always know what you're paying, with no surprises as you grow. Plus, we process your remuneration twice monthly, so you get your earnings more frequently.
Fixed fees
Twice monthly remuneration
Community & growth
Join a community of like-minded professionals who understand the industry. Share insights, strategies, and maybe even a beer at our regular meet-ups. Looking for more involvement? We offer equity ownership opportunities for advisers keen to shape our future.
Option to become an equity partner
Meeting rooms and office space available in the Brisbane CBD
Professional development and conferences
Break Free From The Corporate Mold
We've walked in your shoes — sitting through long corporate meetings, wondering if anyone in management has ever advised a real client. We've watched compliance burdens grow while practical support disappears. We've felt the pressure to recommend products that benefit the company more than our clients. That's why we created APA. We're the refreshing alternative to a corporate AFSL — we're small enough to truly care about your practice, yet experienced enough to provide the robust support you need. If you're hungry for the freedom to advise clients your way, let's talk now.
Let’s talk
Curious about making the switch? No death by PowerPoint presentations here - just a casual coffee and honest conversation about what you need and how we might help.
Give Ross or David a bell on 1300 902 668, or flick us an email at admin@advicepracticealliance.com.au. No pressure, no obligations - just straight talk from one adviser to another.
Curious about making the switch?
Let’s talk
© Advice Practice Alliance 2025